With our new partner, we’ve found the perfect match when it comes to taking our business to the next level and ultimately serving our community members in even better and smarter ways. At Runtastic, we already have a lot of knowledge when it comes to apps and digital technology – and with adidas Group as our trusted counterpart (and one of the most successful and most comprehensive sports companies in the world) there’s nothing we won’t be able to do when it comes to health & fitness offerings. Both companies firmly believe that together we can build a unique product portfolio and unparalleled customer journey for our existing community members and future users.

via Runtastic joins the adidas Group – Runtastic Blog


Apple Watch」の発売もあり、今後より健康に対する意識が高まる中、Runtastic買収を決めたアディダスには時代を制したいというアグレッシブさを感じる。今後、両社が手を組んだことによって生まれる成果が楽しみだ。

(via iDownload Blog